JOAQUIN LOVERO
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Joaquin Lovero is a London-based director working across sport, fashion, and culture. Raised between Argentina and Spain by Christian pastors, he grew up with a simple conviction: suffering is not something to escape. It's the through-line in everything he makes.
To Lovero, sport is an expression of the human psyche. What pulls him, in brand commissions and personal work alike, is people at the edge of their comfort, and what lives beyond it. His work spans irreverent global campaigns for Mammut and adidas, and authored projects rooted in endurance, landscape, and transformation.
An alumnus of the adidas Young Creatives Network and The Face x Moncler Future Academy, he is among the most uncompromising young directors working across fashion, sport, and culture.